Warning: 99% of Web Designers Don't Want You To See This Information... Why? Because Once You Know It, They'll Never Be Able To Charge You Their Outrageous Prices Ever Again! "Web Site Marketing Strategies That Work... 5 Secrets You Must Know If You Want A Web Site That Makes You Money Without It Costing You The Earth!"From: Scott Wilson The Entrepreneurs E-Cash Report Helping YOU Harness The Power Of Direct Response MarketingDear Friend, SECRET 1 - "FLASH AINT CASH" The first big secret is that most people believe they have to throw a lot of money at a website. They do this hoping and wishing that millions upon millions of people will come flooding to their website. The worse thing is most web designers know this but they still continue to take advantage of the people like you every day. And it makes me mad... you see it's just not true! The simple fact is you don't have to spend a lot of money on your website. In fact you should be spending less money on your internet costs, than anywhere else in your advertising & marketing budget. The internet is such a cheap marketing medium... basically all you really need is a good website with good marketing principles applied along with good sales creating tools such as a sales letter, product info video's, customer testimonials video's, and audio. About now most web desgners will be trying to get this web site banned... but don't worry that won't stop us from delivering you the real truth behind money making web site design. A question I get asked a lot is... "How do you know your web designer is going to under deliver and over charge you?" Simple... You will hear these 15 softly spoken words within the first 5 minutes of talking to them... "So just out of interest how much do you have to spend on your website?" So now if you hear these 15 words you should run a mile in the opposite direction as this is a pre programmed approach for setting you up with a website that will always be sucking money out of your wallet faster than a vacuum cleaner sucking up dry sand! You've been warned! You see websites that sell products day in and day out don't have a lot of flashy graphics or spinning pop ups... that stuff is just expensive crap that that will never make you any money! One of the internets most talented Internet Marketers "David Cavanagh" puts it in such a great way when it comes to explaining what I've said above, when he says... "Flash Aint Cash" So simple but so true! And for web designers who rely on building you these flashy websites, just so they can justify their over the top prices this is a body blow right to the back pocket. But hey, I don't want you feeling sorry for them they've had it good for a long time now, running around under delivering & over charging. In fact one lady I know, spent over $20,000 on one of these flashy designed websites and as usual she was promised the world! And as usual her website has not made one sale. Now let's be blunt here if that was one of your sales staff they would have been sacked a long time ago! Really if you think about that's what your website should be... an extenstion of your sales force. What's better though is they don't call in sick and you don't have to pay them holiday pay! So can you see why it makes me so mad? And that's why I'm committed to helping you have a website that makes money. Imagine having a website that brings you enough money so you could pay the lease on a brand new car... how good would that be? Exiting huh! Well it can happen and I'm here to teach you how, starting with the second biggest mistake. So keep reading because you're just about to discover "Why It's all about Mary" Secret 2 - "Why It's All About Mary" SO what's this second secret all about? "It's all about Mary!" I guess you could be forgiven for thinking that I have gone mad! But I want to reassure you that I'm ok and I will reveall all to you... so please just keep reading ;-) Right now I am going to stand up and say that today will be a turning point in the way you think about your web site forever! Why? Because today I am going to reveal what I believe is one of the biggest mistakes web site owners make! What's worse, this mistake is so easy to fix! And it can make you thousands of dollars in income when applied in the right way on your web site. Remember above when I told you about the lady who spent $20,000 on a web site she had designed... well guess what her web site made this mstake to... funny that? Now what I'm about to say will sound very simple... but most web designers don"t know or don't follow this rule... You must capture you web site vistor's name and email address! The good news is it"s so easy to do... Because you can put a little form on your web site that will allow you to do it right, from day one. I guess you could be asking why would you want to do this on your web site and why is it so important? Simply because it goes hand in hand with another rule that 99% of web designers don't understand and that is... You should be contacting your customers again and again! Why? So they can buy from you again and again. 99% of web designers treat web sites as one off wonders... they fully expect visitors to vist their customer's web sites once and buy from them! Well in the real world this doesn't happen, in fact most web sites visitors to your web site will probably never visit your web site again. And hey why should they. There's over 85 million web site to look at. Lucky for you've found this web site, and as you can see we are applying that exact rule. You see, as markters we understand human nature. We know that it generally take about 7 contacts before a customer will feel comfortable enough to spend money with you. We also understand that is "It's all about Mary" What I mean by this is... to have a successful web site you must understand it is all about your web site visitor. For this example we will call her Mary. Let's say Mary comes to your web site looking for information on buying a "Hair Styling Iron". She lands on your front page and right in front of her is a little headline that says...
"Expert Hair Stylist To Hollywood Movie Stars Reveals Tips To Purchasing A Hair Styling Iron That Will Make Your Hair Look Like A Million Dollars... Guaranteed!" Mary like most humans will go...WOW.. That's exactly what I want to find out. So she quickly puts her name and email address in the boxes and pushes "send me my free report". Right from that simple ACTION you now have the ability to build something that 99% of Web designers don't understand. And it's why 99% of web sites don't make any money! You now have the ability to build a relationship with Mary, it's a total win / win. Mary gets the free report on the information she was searching the internet for, and you get further opportunties to provide Mary with more information that can help her buying decision. Do you see the power in this rule? It's human nature. The real good news is we're only scratching the surface on the marketing ideas we have for making your web site one of the most profitable marketing tools in your business. Do you get the feeling , we are all about helping you make your web site a success? You do, great because you are about to find out why most web sites are Boring... Boring... Boring! SECRET 3 - BORING...BORING... BORING It's true if this was an audio program I would have put in the sounds of someone SNORING. Why? Simply because that's what most web sites make people do.. fall asleep! So as promised I am going to show you the 3rd secret and one of the biggest mistakes 99 % of website designers make every day. What's worse they know no different, so they actually think they're doing the right thing by their over paying client. This massive mistake is actually where the money is won or lost in most websites! So let's get to it.... I challenge YOU... go to most small business or corporate type wesites. Web sites for Accountants, Lawyers, Doctors,Car Mechanics, Plumbers, Mortgage Brokers and the list goes on. I challenge YOU to go to these websites. And I guarantee you will see these two over used drop dead boring words... That's right you will see... Welcome to....Blah Blah website Now I don't know about you but that kind of stuff just puts me to sleep. These two words are guaranteed to turn your web site, into the biggest liability on your companies asset and liability register. So why do web designers continue ot use these non-profit making words. Simple... Because there are not marketers, they have no understanding of what it takes to get people to buy from your website. In fact they don't even know how to get people, to even start reading your website. Lets take a quick look at this... so you can tell me your thoughts on which would make you want to discover more about what, this web site had to say. Let's say you're in the market for an Accountant to help you with your taxes. You visit website number 1 and you see the following... Web Site Number 1
This website copy is Boring.. Borning...Boring! Remember when I said before that's it's all about Mary. Remember this...Words Tell, Emotion Sells! Want an example of what I mean.. well let's visit website number 2. See see the difference you can create just by having different words on your website... Remember you're looking for an Accountant to help you with your taxes. Web Site Number 2
Do you see the difference ? Do you feel the difference when you read it.. notice how the information is more captivating? Now what if you could have a website that created that type of emotion? Imagine having a website thats gets your visitors to want to take ACTION to contact you straight away. Imagine having a website that makes $200, $400, or $700 dollars a day... How different would your life be? Maybe you'd go on holiday more often... give more money to your favorite charity! Just imagine all the possibilities. And all because you decided to stand out from the crowd and give your website visitors exactly what they want.. Information that can help their lives prosper! You see human nature is human nature. We all only care about ourselves! Now that might be a little hard for some people too take but it's true. So remember and apply this rule to your website and you will make a small fortune! Everybody is tuned into "WIIFM" which means "What's In It For Me" People only care about what you can do for them, they are not interested in anything else. Secret 4 - "Show Me The Money!" Every time I hear those words I can see Cuba Gooding Jr, yelling down the phone line to Tom Cruise in the movie "Jerry Maguire"! "Say it with me Jerry.. SHOW ME THE MONEY!" So where exactly is the money? Well I can tell you 99% of website designers don't have a clue about where it is except, in your wallet. That's right they know how to get the money from your wallet, by providing under delivering, and over charging website design. But they haven't got a clue how to help you get money from your website's visitor's wallets! What a win / lose this is! They win big, by giving you a flashy website that sucks money from your wallet, and you lose double by now having to pay for this website! Before we go on let me explain a simple, but misunderstood truth and that is... All the money you want, is in the pockets of your potential website visitors! mmm... I bet you did know that! That's right of course you knew that, but I guarantee most web designers never think about this when they are designing your web site. No way! All they are thinking about is 'How we add in flashy looking graphics in so they can charge you more" That's why you must have a web site that follows good marketing principles and good compelling sales copy... plus I believe you have to have a web site the follows human psychology. So what do I mean here? Well please let me share with you some strategies, that when applied to your web site will explode your sales. How? To put it bluntly there's 5 major reasons why people don't buy from your web site! I guarantee you 99% of web site desidners won't even know 3 of these reasons, and what's worse they will all tell you that they can design you a web site that gets sales! I say that's crap because in order to get people to send money.You must know these... 5 Major Reasons Why People Don't Buy From Your Web Site. So you quickly squash every one of them in the butt straight away! Do you want to know these 5 Major Reasons Why People Don't Buy From Your Web Site? You do... great because I'm are all about delivering value to my customers because I want our customers to be successful So here they are 5 Major Reasons Why People Don't Buy From Your Web Site. 1. Fear of Losing Money You've just discovered something that is very powerful, not only do most web site designers not know about these 5 fears, but most business owners don't have a clue about them either. You see once you understand these 5 major reasons why people don't buy from you. You can then set about squashing these fears.. so that you have customers lining up to spend money at your website. I guarantee you right now you'll be thinking of some ideas that could help combat these fears! If you can't.. then no worries because that's what I'm here for.. to help you! I'm going to give you one great "Fear Exploding" tip right away! You see there's so much bad press out in the world today, about people getting ripped off and being taken for a ride, that you have to work 7 times as hard now days to educate your potential customers that you are an honest, trustworthy, and respectable company to do business with! So here's what to do... You GUARANTEE your product or service! In fact you give your web site visitors a 100% Money Back Guarantee. After all, if what you sell is as good as you say it is, you should have no problem put a guarantee on it... right? Now here's an example of a 100 % Money Back Gauarantee you might want to copy...
100% Money Back Guarantee Hey what do you think about that? You see the bottom line is if a web site designer or any business that you're dealing with can't guarantee their results then chances are your going to lose money! Ok let me... "Show You The Money!" By revealing the fifth secret and another one of the biggest mistakes 99 % of web site designers make. You see with over 86 million web sites on the internet today it's critical you apply this money making marketing principle. SECRET 5 - WHERE'S YOUR PERSONALITY GONE? Brand... Brand...Brand... It's all most web site designers can come up with! All they want to do is splatter your web site with slow to download branding graphics that will help them justify in their minds their massive over charging for designing your web site. Well I'm here to tell you your web site visitor doesn't give a crap about your brand. Let's get one thing straight, people buy from people they like and trust. They don't buy from some flashy wiz bang graphics that takes forever to download! You see what your web site needs is... An ejection of your own personality! Now 99 % of web designers won't tell you this! Why? Simply because it's cheap and so easy to do... this makes it really hard for them to justify over charging you! In fact I guarantee they'll try to talk you into having a lot of brand type graphics on your web site! But please just remember once again... "Flash aint Cash" Well not for you anyway! It will be a win fall for your web site designer should they manage to convince you that your web site must have these flashy graphics. I urge you to resist their sale pitch by remembering this point. Most web site search engines like Google etc, don't like these high graphical flash type web sites as these graphics mix up their search engine spiders.. which basically means you could be losing loads of search engine traffic simply by having these over powering flashy graphics on your web site. Now if that's not a reason not to have them.. then what is! It's a total win / win for you! You don't have to pay for over priced flashy graphics and now you'll have a better chance of getting picked up by the search engines! As I've said earlier, people buy products and services from people they like and trust. Selling via your web site is no different.. but still most web sites are dead boring and very corporate like. Here are a couple of simple things that are backed up by good solid marketing principles that can make your web site have personality. 1. Add simple little things, like a photo of you or your staff... it will let people know you are a real person or company! 2. Add a 2 - 3 minute recorded message, which explains about how you can help your web site visitor find what they are looking for really fast. These two simple ideas will give your web site some personality... they help you further develop the relationship you want to build with you web site visitors as well. Remember building relationships with your web site visitors is the key to your web sites long-term success! That's right having a web site is not about short term gain, It's about building a long-term profitable money making asset that works on autopilot 24 hours a day seven days a week. It's all about building relationships and putting into ACTION the proven money making marketing principles that you've learnt here. Until next time... Have Fun & Take ACTION
P.S Wouldn't you like these principles working day in and day out for your web site? If you answered yes then you should check out what the I can do for you, it's easy just simply fill in the FOR HIRE form below... FOR HIRE
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