"How You Can Win The Hearts Of Your Customers So They Will Buy From You, Again And Again!"

The truth is, if you want to turn your business into an ‘absolute cash cow’ then you must make dealing with, or visiting your business an “incredible before, during and after experience!” it’s as simple as that!

Hey, hey stop a minute what did you just say Scott?

Interesting isn't... I'll say it again!

"If you want to turn your business into an ‘absolute cash cow’ then you must make dealing with, or visiting your business an “incredible Before, During and After experience!”

You see if you want to maximise your business so that it creates income beyond your wildest dreams, then you need to deliver to your marketplace something that makes customers stand up and take out their wallet and want to shop with you again and again.

Now before you start saying... sure Scott that's fine for the big companies but my business is small we can't.... blah blah!

Blah... Blah... nothing because what I'm about to reveal to you will work in any business!

And if you don't believe it will, then just email me. I guarantee I'll find away it will work for you business! (My emails at the bottom of this message)

Ok so let's look at each area in more detail... (make sure you've got you're pen ready because I got some great ideas for you to copy... that's right you can use them to profit in your business!)

"How To Create Incredible Before Buying Experience!"

1. Referral program... bluntly there's no better way to get new customers than from a referral program!

Why?

Simply because everyone wants to look good in front of their friends (it's human nature)!

So if your business is offering such good service to your existing customers, so much so that they are happy to refer their friends to you because it will make them look good and feel important, then you're onto a winner.

Plus it's more than likely that your potential customer has already been pre-sold on how good you are to deal with by their friend or family member.

The key to running a good referral program though is to reward your existing customers who refer their friends and family to you. You must give them more precised valued in return for the referrals they have sent your way... and in return you'll see a steady stream of consistent referrals from your existing customers.

So what can you give your existing customers as an incentive to give you referrals?

mmm... lets see well for one, I know from my experience that if you give them outstanding service most people would happily send referrals your way, in fact it will happen just because you are doing this different to other business and mainly your competitors (Tip: Keep reading because I'm going to give some killer tips later on in this report!).

I also think the personal touch of sending a hand written letter saying "Thank You" is very powerful. Think about it when was the last time someone wrote you a hand written letter... mmm maybe 9 ,10 years ago.

That's right you will be different!

And what if you went to a nice restaurant in town and asked the owner for some 2 meals for the price of one vouchers saying that you want to use them to promote their business to your best customers.

Do you think they be keen?

You bet they would and if for some unknown reason they're not then go to the next restaurant, in fact run because you don't want to be hanging around that type of business owner to long as you might catch their negative attitude!

Ok I've given you one killer way to create an Incredible Before Buying Experience now lets look at...

"How To Create Incredible During Buying Experience!"

mmm... what could we do here?

Well let's start by picking a couple of businesses and industry so you can really see how this can work for you.

Let's take a Beauty Salon and a Building Company... it's fair to say these two business a miles apart so it will give you a couple of good examples for you to model or at least see how this can work in your business.

Remember it's all about winning the hearts and minds of your customers.

As a mentor of mind puts it, win their hearts and you'll win their wallets!

This point can be a little uneasy for some people to cope with but lets face it if your in business it's your right to make money, lot's of it in fact!

Hey it's you that took the risk in the first place you owe it to yourself and your family to make as much money as you possibly can!

Nobody benefits from you playing small... so grab another piece of paper because this is pure money making magic that I'm about reveal to you.

Right ok... let's say your now the proud owner of a Beauty Salon and you want to give your customers an incredible during buying experience.

Scott's Hot Tip Idea One: Beauty Salon (sure you may not own a Beauty Salon but how can you use this idea in your business? Remember email me if you get stuck?)

Wash their cars win their hearts!

Scott, are you mad?... wash their cars?

Ok let me explain what I mean here... you see when your customers come to your Beauty Salon it's fair to say they maybe there for on average for 45 minutes having the massage or treatment completed.

So why not hire the services of a mobile valet car cleaning service to clean the cars of your favourite customers.

Can you see how this would create an Incredible During Buying Experience?

Not only do your customers get a fantastic experience from the services they are paying you for but they also get some extra that will totally blow them away. I guarantee you, if you use this idea your customer will be raving about you to their friends and family.

Want to take this idea to another level?

Well then get the car valet person to leave a little thank you gift from you in the boot of the car.

Imagine your customer's reaction when they open their car boot and see a little gift with a hand written note saying "Thank you for being my customer..."

Yes that right...you just created an Incredible During Buying Experience!

And really how hard is it to do?

A couple of phone calls to a few mobile valet car cleaning services explaining what you want and why you want to promote their business for free to your customers in return for a hot deal or even better free service for your best customers.

Ok now I now few of you maybe thinking WHY would the mobile valet car cleaning company offer their services for free?

Well here's why...

1. Your introducing them to your customers. These are customers that their advertising may have never reached. So they win by you introducing your customers to the services they have available.

2. They get an opportunity for repeat business! You see as a member of my website now have a lot more knowledge than most business owners, so you will be able to educate business owners of the value you are creating for them.

Let's say for every 10 car valet service they gave away, they managed to convert 4 of those customers into regular clients.

4 new clients with no advertising and let's say on average those new clients used their service 12 times a year.

At $30 a service that's $1440 in new business just from knowing you... not bad!

Especially when it's only cost them their time and some soap and water to get these customers in the first place!

And yes it doesn't even take into account the refferal program you can now explain to them. (hey you may never wash you own car ever again!)

So can you now see how you can educate these business owners to the value of dealing with you?

You can... great! Aren't you glad you found this website?

Scott's Hot Tip Idea Two: Building Company

Now if you asked most people who have had a new house built "What's the one thing about building a house that frustrated them the most?"

I'm sure the answer would be... not being kept up to date on their houses building progress.

So how could you squash this frustration and create an Incredible During Buying Experience?

Build them a website!

You what?... build them a website.

 How is that going to create an Incredible During Buying Experience?

Ok let me explain and a quick warning be prepare to think outside the square.

Now most business have a website (most aren't very good but that's another report). What you can do is create a web page on your web site for the customers of the house you're building.

Let's you call it Bill & Mary's New House.

On this page you can have photos and updates of how their house is progressing. Your customers will be able to see it happening in front of their very eyes. All you need to do is update it once or twice a week with new photos with the brief outline of the progress and you're done.

How easy is that? Now if you don't know how to get the photos onto your web site then pay someone who does to do it for you!

Can you see how this can create word of mouth interest in the way you look after your customers?

You see nearly everyone who is building a house gets asked by their family, friends and workmates how their new house is coming along? And naturally your customers are going to want to talk about it to them and even better they'll want to show them ;-) mmm... isn't that interesting!

Can you see how easy it would be to create a buzz around your customer's new house, which creates a buzz around your building company?

Hey nobody does it... except you right?

Now so what if you don't own a building company, how could you use this type of idea in your business?

Remember think outside the square or just email if that hurts too much, I'd be glad to help you find a way to take your business to another level.

Now onto the how to create an...

"How To Create Incredible After Buying Experience!"

 It's fair to say this is where a lot of businesses leave money on the table!

That's right when it comes to following up with their customers... in fact most never follow up!

mmm... and then the same business owners wonder why they don't make as much money as they thought they could.

I guarantee you if I asked you when was the last time you received a "Thank you for being a customer letter" from a business you brought from?

My guess is never... am I right?

Well this is great news for you because this is your opportunity to be different and lead your market place.

How you ask?

With software my friend with software!

In today's world there's no excuse for not keeping in touch with your customers. Especially as you now have available to you software programs that will automatically send out pre-written email letters to your customers.