Revealed: The One Strategy Every Business Owner Should Use If They Want More Money & Free Time To Enjoy It!"Why Should Your Prospects Buy From You Rather
Than Your Competitor"?
From: Scott Wilson
The Entrepreneurs E-Cash Report
Helping YOU Harness The Power Of Direct Response Marketing
Dear Friend,
Would you like to know the answer to one strategy for flooding your business with new customers and keep them coming back again and again! The one strategy that is used by McDonald's, Apple Computer, Pepsi, Ford Cars, Smarter Business Leads, Aussies Home Loans, Lenscrafters, Internet Sales Mentors, Domino's Pizza, Target and the list goes on! Now if hugely successful companies like these realize the value of it, isn't it time you harnessed the incredible power of it too? Here's what some of the worlds best entrepreneurs had to say about this money making strategy...
So what is this powerful strategy which can instantly lift your business from obscurity and grow your profits? U.S.P - Unique Selling Proposition Ok so let's have a look at this USP thing... A lot of business owners don’t have the slightest clue what a USP even is! Present company excluded of course ;-) ! You see having a USP is the whole reason why your prospect “should buy from you and not your competitor!” So it’s pretty important to use it in your advertising & marketing. And if you don’t have one then “get one!” (Hint: I'll help you with that a little later in this report!) Let's look at it from your prospects point of view... If you don’t have a point of difference over your competition, how will they know who to buy from if you both appear to offer exactly the same thing? Test this theory... let's say you have a plumbing company. Grab your local Yellow Pages Directory and go to the plumbing section. What do you see? Lots of ads and it's my guess you see lots of the same ads! Sad and Boring! But here is the really sad part because none of these ads stand out or give your prospects what they want (which is for you to solve their problem). So your prospects turn into price shoppers and they ring around all the plumbers in the section until they get the cheapest price! Why? Simply because your advertising failed to convinced them of your value to them. It's your job in your advertising to show your prospects the true value in doing business with you and your USP is your unique competitive advantage that could be the deciding factor for your prospect to either take your offer or your competitions! It is also the secret weapon that can get your customers raving about you to their friends and work mates. One of the things that surprises me as a marketing consultant is that when I ask business owners... "What's the one thing that makes you different from your competition?" Hardly any of them know it or they just say "Our Service or Our Price". But if I ask them ok then... "What is your favourite restaurant?" They all come back with an answers quick smart... Coyotes... Yamanga...The Steak Out and the list goes on! And then when I ask them why it's their favourite? They'll say stuff like... The Steak it's 3 inch' s thick and comes with this homemade sauce... The owner knows my name and every time we go there he gives us a free drink! Maybe do this exercise yourself... What's your favourite restaurant? And why is it your favourite? If any thing it will help you to start thinking about what makes you spend your money at a particular place! You see I guarantee your customers, especially the customers who buy from you again and again have this similar feeling about dealing with you. There will be a reason that they choose to shop with you, which could be your hidden USP. So why not ask your customers and find out why they deal with you? Here's is great way to do it. Go to www.surveymonkey.com You can design a survey for free that you can send to your customers via email. Their free service lets you send out 10 questions in total and receive 100 answers...which is a really great start! I would keep the questions really simple to start with and perhaps only send out 1 or 2 questions in your first survey as you want to make it easy for your customers to complete first time around. Once you have this information, you'll notice a few things that appear again and again. Let's say once again you own a plumbing company. You send out your survey's and you get back 73 good worthy replies. After reading through the answers you notice that a lot of people are commenting on the fact that your team always turns up on time and always ring 1 hour before they arrive just to let your customers know exactly when they'll be there. Funny thing is you've never thought about this before... but when you do, you say to yourself "Yes, well that's just what we do because we want to treat people's time with respect!" But do you get the point... this is why your customers are shopping with you again and again! It's the 3 inch thick steak and homemade sauce REASON you go to your favourite restaurant! It's your USP that you can now use to dominate your market! OK... as promised here another way you can create a market dominating USP Grab a pen and some sheets of paper because we're going to come up with a statement for “why your product or service is head and shoulders above the rest.” Don’t worry if you’re not sure where to begin. Marketing guru Jay Abraham has a method that makes this very simple. Let's see. Here’s what you do.
Next, he says simply fill in the blanks. For example: Let's take the survey results for your Plumbing company...
Wow... now how does that make you feel about hiring this plumbing companies services? Would you be a little more confident in hiring this company? Can you see the value in doing this in your business? You can... great stuff! Ok here's another example for you...
“Well, you know how most business owners have a website they paid a lot of money for, but it just sits there and does absolutely nothing but cost you money?” We then show them how to optimise the website to really maximise their marketing efforts. Plus as experts in Google Adwords advertising we'll help you dominate your market in the Pay Per Click Advertising market in fact we'll set up and video the whole process for you, so you'll be able to watch what we do over and over again. We do all this plus more and offer a 100% money back guarantee on any work we do.” mmm... now that's sounds like a company I want to deal with! Hey and sure it may take you a little time but I guarantee you, if you want to start dominating your market place then it's totally worth it! So start putting these two pieces of gold together because it’s the perfect way to come up with your USP. Plus can you see the value of having a well-formulated USP will do for you?
Another great point too…before you come up with your final USP, check out to see what your competition ISN’T doing or offering that you do. This could very well be your USP. Right it's time for ACTION. I have a saying that I made up few years ago it goes like this... Knowledge is Power... but ACTION is the key to your Dreams! You see you can learn all you want but unless you take ACTION on what you've learnt it's a total waste of time. You have to unleash your knowledge by taking ACTION, this way you'll turn it into something valuable that people want and will pay you good money for! So grab that sheet of paper again and start writing out your businesses Unique Selling Proposition... Remember on the top of the page write 1. “You know how…” and 2. On the top of the next page write, “Well, what I do is…” You have the examples to follow so no excuses... right? And I'll leave with a tip from one of my very own mentors which is... "You don't have to get it right, you just have to get it going!" Have Fun & Take ACTION
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